Creating a comprehensive list of services that a digital marketing agency could offer for around $400 per month involves balancing affordability with the value provided. Here’s a detailed breakdown of potential services:
Social Media Management
- Social Media Posting (3-5 times per week)
- Content creation and curation for platforms like Facebook, Twitter, Instagram, LinkedIn.
- Scheduling posts for optimal engagement times.
- Basic Social Media Engagement
- Responding to comments and messages.
- Engaging with relevant posts in the community.
Content Creation
- Blog Post Writing (1-2 posts per month)
- SEO-optimized articles relevant to the client’s industry.
- Including royalty-free images and formatting for readability.
- Basic Graphic Design
- Creating social media graphics, infographics, and simple promotional materials.
Search Engine Optimization (SEO)
- On-Page SEO
- Keyword research and integration.
- Optimizing meta descriptions, title tags, and headers.
- Basic Technical SEO Audit
- Identifying and fixing basic technical SEO issues (broken links, missing alt tags, etc.).
Email Marketing
- Email Newsletter Creation (1-2 emails per month)
- Designing and writing content for newsletters.
- List segmentation and management.
Analytics and Reporting
- Monthly Performance Report
- Tracking and reporting key metrics (social media engagement, website traffic, email open rates, etc.).
- Providing insights and recommendations based on data.
Basic PPC Management
- PPC Campaign Setup and Monitoring
- Setting up Google Ads or Facebook Ads campaigns.
- Monitoring and adjusting based on performance.
Consultation and Strategy
- Monthly Consultation Call
- 30-minute call to discuss progress, goals, and strategy adjustments.
Local SEO
- Google My Business Management
- Updating business information.
- Responding to reviews.
Additional Options (Choose Any)
- Basic Website Maintenance
- Regular updates and backups.
- Minor tweaks and fixes.
- Influencer Outreach
- Identifying and reaching out to micro-influencers for collaborations.
Sample Monthly Plan
- Social Media Posting: 4 posts/week
- Blog Post Writing: 1 post/month
- On-Page SEO: Keyword integration for new content
- Email Newsletter Creation: 1 email/month
- Monthly Performance Report: Detailed analysis
- Monthly Consultation Call: 30 minutes
- Google My Business Management: Regular updates
This plan ensures a mix of consistent social media activity, valuable content creation, SEO improvements, and regular performance tracking, all while maintaining a manageable budget of around
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